Hafiz Rahman

• Deployed multi-channel digital marketing frameworks that generated a 22% increase in qualified leads while maintaining a consistent 4.5x Return on Ad Spend (ROAS).
• Directed full-scale corporate rebranding initiatives for three enterprise-level clients, resulting in a 40% increase in brand recognition across all major consumer touchpoints.
• Architected end-to-end sales funnels and high-conversion landing pages that delivered a 25% reduction in customer acquisition costs across various high-competition sectors.
• Systematized marketing automation workflows within CRM platforms for a 50,000+ subscriber base, effectively increasing email open rates by 18% and overall customer retention by 25%.
• Standardized the development of responsive websites and user interface designs that reduced bounce rates by 40% and improved organic search engine optimization results.
• Produced high-impact video content and motion graphics projects that garnered over 1.2 million cumulative views and boosted organic social media engagement by 55%.
• Analyzed campaign performance metrics via A/B testing to optimize marketing budget allocations, resulting in a 15% improvement in ad spend efficiency for high-growth portfolios.
• Facilitated brand activation initiatives and comprehensive market entry strategies that enabled startup clients to reach profitability within the first six months of digital launch.
• Evaluated digital marketing audits and competitor analysis data for 20+ industry rivals to identify market gaps that led to a 12% increase in client market share.
• Managed the delivery of market-ready visual identities and brand collateral that secured a 15% lift in lead generation quality for professional service providers.

• Directed B2B financial operations and commission structures for 35+ global education agencies, ensuring 100% alignment with B2B partnership deeds and contractual obligations.
• Executed fortnightly commission disbursements and resolved complex invoicing discrepancies for international partners to maintain a 98% satisfaction rate in agency relations.
• Monitored education agent performance against a benchmark of 20 student enrollments per month, delivering data-driven conversion reports to the marketing team to optimize recruitment ROI.
• Managed high-volume accounts payable and office maintenance expenses using Xero, processing over 150 monthly invoices with precise ledger coding for CFO review.
• Finalized monthly financial statements, including Balance Sheets and Cash Flow reports, to provide the executive team with an accurate overview of the institute's fiscal health.
• Spearheaded the implementation of Employment Hero for HR and payroll integration, automating attendance monitoring and reducing manual payroll processing time by 20%.
• Executed full-cycle fortnightly payroll for all staff, cross-referencing ERP data to validate sick leave, annual leave, and tax withholdings with 100% accuracy.
• Prepared comprehensive financial documentation and schedules for annual external audits, maintaining organized company records that resulted in zero compliance findings.
• Assisted the Chief Financial Officer in the preparation and lodgment of Business Activity Statements (BAS) and other statutory tax forms to ensure ATO regulatory compliance.
• Maintained the integrity of the corporate ERP solution by performing regular reconciliations between student management systems and accounting software to ensure data consistency.

• Delivered a 22% increase in secondary sales targets for the Khulna Metro region by aligning distributor resources with high-demand urban cycles.
• Increased brand visibility by 35% across top-tier outlets through the strict execution of the “Perfect Store” merchandising framework.
• Reduced logistics overheads by 18% after re-organizing route-to-market (RTM) plans to increase delivery frequency in high-density areas.
• Managed a high-value trade marketing budget, achieving a 4.5x return on investment (ROI) across all promotional activities and schemes.
• Captured a 12% market share for three new product categories within 90 days of the national innovation launch.
• Trained a field force of 50+ personnel, leading to a 25% improvement in daily sales call productivity and outlet coverage.
• Maintained 100% stock freshness by auditing distributor warehouses and enforcing FIFO (First-In-First-Out) protocols, cutting damage claims by 40%.
• Opened five new wholesale and alternative distribution channels, contributing 15% of the region’s total primary revenue.
• Reported weekly competitor price shifts and trade schemes to the head office, enabling the company to adjust tactical pricing within 24 hours.
• Verified over BDT 1 million in distributor claims with zero discrepancies, ensuring financial transparency and strong B2B partnership trust.

• Directed the execution of 15+ trade marketing programs designed to increase agent visibility and consumer “take-away” in high-traffic commercial hubs.
• Translated national brand strategies into localized Below-the-Line (BTL) activations, resulting in a 25% increase in new customer registrations during campaign periods.
• Managed the deployment of brand communication materials across a network of 500+ agent points, ensuring 100% uniformity in brand positioning and messaging.
• Delivered a 10% growth in regional market share by developing targeted trade promotional plans for key high-performance channels.
• Analyzed trade promotion effectiveness and spending, ensuring all BTL activities maintained a minimum 3x Return on Investment (ROI).
• Integrated “Sales Force Animation” programs, including incentive structures for field reps, which boosted daily agent visit productivity by 20%.
• Standardized brand equity protocols across regional markets, auditing 50+ event sites to ensure compliance with Head Office branding policies.
• Executed 5 strategic sales and distribution projects that streamlined operations and reduced transaction friction for the field force.
• Coordinated with the Sales Compliance department to identify and mitigate operational risks, improving the overall soundness of distribution workflows by 15%.
• Managed the end-to-end rollout of the latest brand creatives and Point-of-Sale Materials (POSM), achieving 95% placement accuracy within the first week of launch.

Achieved High Distinction in Accounting in Australia. Completed units: Accounting in Australia | Foundations in Accounting | Foundations of Management Accounting | Company Accounting | Auditing and Ethics | Accounting Systems and Information Assurance | Contemporary Accounting Theory | Taxation Law of Australia | Corporations and Business Structures | Australian Commercial Law | Managerial Finance | Economics for Managers | Statistics for Managerial Decisions | Research in Business | Professional Project | Information Systems for Business Professionals. Skills: financial reporting, audit, taxation, ATO compliance, management accounting, corporate governance, business law.

Completed 139 credit hours across four years. Key units: Marketing Management | Financial Analysis and Control | Consumer Behaviour | International Business | International Marketing | International Trade and Finance | Business Statistics | Human Resource Management | Organisational Behaviour | Management Information Systems | Business Research Methodology | Financial Markets and Institutions | Production and Operations Management | Project Planning and Management. Core skills gained: marketing strategy, financial analysis, business law, consumer behaviour, operations management, HR management, international trade, market research.