A results-driven professional with 14+ years of comprehensive experience in marketing, sales, accounting and business optimization across Australian and Bangladeshi markets. Proven track record of delivering 15-20% annual revenue growth through integrated marketing strategies and data-driven decision-making.
Core Competencies:
• Marketing Strategy Development & Implementation
• Digital Campaign Management & Analytics
• Cross-Cultural Business Communications
• Financial Analysis & Performance Optimization
• Creative Design & Web Development
Driving the nationwide transformation and rebranding initiative for a leading Australian language training provider, with specialized focus on international education and visa-pathway English programs. Architecting results-driven marketing and sales strategies to achieve 2,000 new student enrollments in 2025 - targeting an ambitious 25% market growth across major Australian cities. Leveraging deep market insights to create high-impact acquisition campaigns that connect with international students seeking English proficiency scores. Successfully implementing data-backed outreach programs across digital and traditional channels, while maintaining a strong focus on student success metrics and institutional excellence in the competitive education sector.
Professional Strengths:
• Implementing comprehensive digital and B2B marketing solutions
• Developing engaging corporate training materials and presentations
• Managing complex projects in multicultural environments
• Combining analytical thinking with creative problem-solving
My multidisciplinary background in accounting, marketing, and digital technology enables me to approach business challenges with a unique perspective. I excel at identifying market opportunities and implementing solutions that drive measurable business outcomes.
Available for roles where I can leverage my diverse skill set to drive business growth and innovation.
• I am an Adobe certified graphic designer and video creator and am working with Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Adobe Premiere Pro, Adobe Audition. I am working as freelance marketing & brand communication specialist for many small companies worldwide. I am skilled in running any marketing activation via getting help from other relevant parties.
• I am working on Email Marketing and SMS Marketing, and I am specialized in generating leads using different Sales & Marketing funnels. I am an expert in creating informative and HTML email templates to generate potential leads.
• I have strong knowledge of Search Engine Optimization (SEO) & Social Media Marketing (SMM). I am now developing different sorts of advertisements on Facebook & YouTube to help my client grab potential target consumers for its ultimate business revenue.
• I am a certified Frontend Website Developer using the WordPress platform and am currently maintaining more than 20 different sorts of websites globally.
• I am very skilled in MS Word/Google Doc & MS PowerPoint/Google Slide for making better business reports & presentations. I have strong knowledge of advanced functions of MS Word & PowerPoint for creating different sort internal communication tools.
• Having Intermediate level knowledge on running & operating accounting software like Xero, I am a highly talented individual with handling accounts payable and accounts receivable as well as strong proficiency with computers.
• Design and produce marketing communications (print & digital) for a variety of clients. • Collaborate with the creative team, internal client teams, and clients to develop creative solutions and then implement them across a variety of channels. • Provide marketing strategy for product availability and visibility. • Develop corporate CG & presentation slides for any type of workshop or training. • Provide brand activation strategies for new or existing products. • Build corporate website and database management system. • Provide digital and social media marketing services. • Organise corporate training and workshops. • Work as a virtual marketing department of start-ups or small companies.
• Review financial records and transactions to accurately reflect the organization's operating results.• Review and finalize financial statements such as balance sheets, revenues and expenses, cash flow • Prepare entries for asset, liability and capital accounts by compiling and analyzing account information.• Organize company books and records in preparation for the annual external audit of the company.• Prepare tax forms and reports. • Review operating costs, revenues and expenses using standard company procedures.• Prepare payments by reviewing documentation and requesting disbursements. •Review bank statements and reconcile them to general ledger entries. • Maintain company accounting software and ensure it is up to date.• Provide evidence of financial transactions by reviewing documents.• Review of expenses submitted by employees.
• Drive primary and secondary sales in line with the company’s growth vision;• Adherence of Route to Market (RTM) and Alternative RTM model for the business;• Ensure channel growth for the priority categories in priority channels;• Distributor Management – through review and business meeting;• Develop capability of Distributor’s field force;• Ensure product quality and customer service;• Drive market development for the nascent categories;• Execution of Trade / Customer marketing action plan in the territory;• Relationship management with the key customers;• Design & implement projects on efficiency improvement;• Drive Innovation in the market place;• Drive quality of contribution: distribution improvement & productivity; and display & merchandising;
Ready to start your next project or need expert consultation? Don’t hesitate to reach out—I’m here to help!